Link building has always been one of the most important element in the success (or failure) of a website. When it comes to SEO (search engine optimization), it may be the biggest element of all.
Links are like ratings that point to a page in your website, signaling the search engines that your sight might be highly sought after and deserve to be in a higher placement in the search results.
So with that in mind, here five tips to help you with link building more:
1. Quality over quantity
As much as SEO experts want to build a lot of links for their clients’ webpages, having a high amount of back links doesn’t necessarily mean long-term success in SEO.
In the old days, quantity was king, but now, not anymore. Quality is now the most important factor when building links for your website.
Remember: Backlinks from shady websites or articles that are not relevant to your site will do more harm than good. Your site’s overall health and search placement will suffer.
2. Hire help
Link building (and SEO in general) is a very arduous task. This is the very reason why there’s a whole industry built around it. There are lots of SEO experts, consultants and professionals out there now. SEO will take up a lot of your time, so it is a lot more efficient if you just leave this task to the professionals. Don’t hesitate to contact us if you need help in this department. We specialize in this.
3. Simplify your content
Make your articles simple, so that many people can easily understand and spread your message. It is a fact that the more complicated the content is, the less it is shared.
4. Submit to web directories
Submit your website’s links to as many web-directories as you can. This is one of the best ways you can optimize your site.
Web directories will not know about your site unless you submit to them directly. This takes a lot of time, but it is a very important part of SEO. To save yourself time and work, hire a SEO expert to help you with this task, so you can just concentrate on your business. Contact us if you need help.
5. Develop high-quality content
Google’s “Panda update” have pushed pages it considered to have been poorly written and/or have spammy content way (WAY) down its rankings. As an aftermath, Websites needed to focus on creating high-quality content that’s informational, useful and informative, to stay relevant with Google.
Low-quality content will keep you in Google’s crosshairs, but high-quality content will instead help you attract precious inbound links and targeted traffic.
Like I said, constant high-value content is hard. Get help in this area and hire experts.
So there you have it, 5 tips to help you with your link-building and SEO needs. Implement these tips and you will be on your way to having your SEO marketing dream!