Ingham County

Project Summary: The purpose of this redesigned website was to offer a fresh look for Ingham County’s online presence. The County originally wished to have a common "look and feel" to the entire website, but allow their 32 departments to have a "departmental" variation to the common look.  The chosen web design firm was to deliver one master web template compatible with both Dreamweaver and Expression Web software. The site would have links for businesses, visitors, citizens and government services...

Solution: web development, Expression web template, Dreamweaver web template, logo design

Case study: county web design

University Quality Inn Hotel

Project Summary (from the client): "I began working at the University Quality Inn in October of 2008 and was amazed that when I took over no one really knew how to update our web site. It took me several long months of trying to get information from our web site provider before I could finally get on the site. I found it extremely difficult to get our provider to offer any information and everything took several phone calls to get answers. The final straw came when one day out of the blue, I could no longer get into the site where we make changes. It took me a week and a half to get any kind of an answer from our provider as to what the problem might be..."

Solution: web hosting, web design, Joomla content management system, search engine optimization, search engine registration, and establish weekly traffic reporting.

Case study: hotel web design

SCW Agency Group, Inc. and KMA Insurance

Project Summary: When the SCW Agency Group, Inc.—an insurance agency specializing in professional liability insurance for the medical profession— contacted us to see if we wanted to take part in a competitive bid for the redesign of their website, we jumped at the chance. The site they had was okay, they said, but the agency didn’t feel it was reflective of their organization and this was after having recently had it redone.

Solution: web hosting, web design, Joomla content management system, search engine optimization, search engine registration, and establish weekly traffic reporting.

Case study: insurance agency web design

BMW Car Club of America

Project Summary: One of the largest and most prestigious car clubs in the US asked us to tackle the massive task of orchestrating their new website. The existing site had grown out of a few pages into disheveled hundreds. Within two months, this 300+ page site containing over 1,000 links was redeveloped with a sharp, cohesive look that was easy to navigate, and aided their 50,000 members in being part of the global BMW phenomenon.

Solution: web hosting, web design, search engine optimization, search engine registration, and establish weekly traffic reporting.

MiWiFi, State of Michigan WiFi Marketing Initiative

Project Summary: Matt Schoenherr led the development of marketing strategy and collateral for the MiWiFi project, a joint venture between the state of Michigan Departments of Natural Resources, Information Technology, and Transportation, partnering with SBC Communications (NYSE:SBC) and Intel (NasdaqNM:INTC), to bring wireless broadband to Michigan’s public. Deliverables included branding and marketing strategies, logo development, a two-sided information card, window clings, and a website (www.michigan.gov/wifi/) to act as the entry point for wireless users.

Solution: branding strategy, marketing strategy, logo development, web design, graphic design, print collateral production and coordination.