Case Study: SCW Agency Group, Inc. and KMA Insurance

Project Summary: When the SCW Agency Group, Inc.—an insurance agency specializing in professional liability insurance for the medical profession— contacted us to see if we wanted to take part in a competitive bid for the redesign of their website, we jumped at the chance. The site they had was okay, they said, but the agency didn’t feel it was reflective of their organization and this was after having recently had it redone. Upon making their decision to go with Dreamscape Multimedia, they asked...

Solution: web hosting, web design, content management system, search engine optimization, search engine registration, and establish weekly traffic reporting.

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Case Study: BMW Car Club of America

Project Summary: One of the largest and most prestigious car clubs in the US asked us to tackle the massive task of orchestrating their new website. The existing site had grown out of a few pages into disheveled hundreds. Within two months, this 300+ page site containing over 1,000 links was redeveloped with a sharp, cohesive look that was easy to navigate, and aided their 50,000 members in being part of the global BMW phenomenon.

Solution: web hosting, web design, search engine optimization, search engine registration, and establish weekly traffic reporting.

Case Study: MiWiFi, State of Michigan WiFi Marketing Initialtive

Project Summary: Matt Schoenherr led the development of marketing strategy and collateral for the MiWiFi project, a joint venture between the state of Michigan Departments of Natural Resources, Information Technology, and Transportation, partnering with SBC Communications (NYSE:SBC) and Intel (NasdaqNM:INTC), to bring wireless broadband to Michigan’s public. Deliverables included branding and marketing strategies, logo development, a two-sided information card, window clings, and a website (www.michigan.gov/wifi/) to act as the entry point for wireless users.

Solution: branding strategy, marketing strategy, logo development, web design, graphic design, print collateral production and coordination.